Creatio Named a Strong Performer in the Sales Force Automation Report, Q3 2023 by an Independent Research Firm

Creatio, a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom, today announced its inclusion in The Forrester Wave™: Sales Force Automation, Q3, 2023 Report by Forrester Research. Creatio has been positioned as a Strong Performer and cited for taking a “no-code approach to automating sales processes of any complexity — a strategy that few SFA vendors pursue.”

With the 38-criterion evaluation of sales force automation (SFA) providers, the report helps business and tech executives better understand the value they can expect from an SFA solution and explore leading providers in the market. Ten providers were identified as the most significant ones and researched, analyzed, and scored, among them Sales Creatio.

Sales Creatio received the highest scores possible in 11 of the 38 criteria, including guided selling, digital sales, next best action, customer success, mobile, industry support, extensibility, adoption, and pricing flexibility and transparency. Creatio was cited for offering composable architecture that allows companies to assemble prebuilt components into SFA apps or workflows.

According to the Forrester report, “Enterprises must deliver predictable financial results in these economically challenging times. Results rest on delivering value at every step of the buyer and customer journey. Sales force automation solutions remain the foundational technology in the sales tech stack.”

Sales Creatio is an end-to-end sales management platform to accelerate sales processes of any complexity. Creatio's intelligent SFA offering empowers sales organizations to easily customize and extend their out-of-the-box SFA functionality, while also allowing them to use no-code capabilities to create new, custom applications and automate revenue-generating workflows. Sales Creatio also features tools to automate lead scoring, sales reporting, forecasting, team performance management, lead and opportunity management, and many more. 

Sales Creatio can be used as a standalone product or as part of the unified bundle to accelerate sales, marketing, service, and operations on a unified no-code platform. Creatio offerings include a no-code platform (Studio Creatio), CRM applications (marketing, sales and service), industry workflows for 20 verticals and marketplace add-ons. 

The full report is available on the Forrester website to active subscribers or for purchase.

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About Creatio 

Creatio is a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom. Millions of workflows are launched on our platform daily in 100 countries by thousands of clients. Genuine care for our clients and partners is a defining part of Creatio’s DNA.